Museum of Science
  • 14-Jul-2022 to Until Filled (EST)
  • Membership - 485
  • Boston, MA, USA
  • 121000-126000 per year
  • Salary
  • Regular, Full Time

DIRECTOR, MEMBERSHIP

Museum of Science, Boston

www.mos.org


Innovation and creativity come from the unique perspectives of a diverse staff. We value your perspective.


Are you ready to invent the future of one of the country's premier membership programs? To reimagine what it means to be part of the Museum of Science family? To create belonging and affiliation with the diverse community we serve? Look no further as we have the leadership position you have been waiting for! We seek an experienced, results-driven, and innovative Membership Director who will be responsible for developing and aligning our marketing strategies and plans with our sales goals, expanding our audience and reach, executing effective membership and customer loyalty programs. In this highly visible leadership role, you will help drive new initiatives and make a large, daily impact in the organization...and more importantly, in people's lives. If this exciting and dynamic work sounds appealing to you, we encourage you to apply today. This is a terrific, full-time, opportunity with a hybrid work schedule based in Boston, Massachusetts. See below for more details.


SUMMARY STATEMENT:

The Membership Director is responsible for bringing the Museum's mission - "to inspire a lifelong love of science in everyone" - to life in compelling ways that create belonging, reward affiliation, build community and create deep relationships. The Museum of Science's industry-leading membership program drives a critical portion of earned revenue, serves as an important connection to the community, creates a pipeline for future donor engagement and enables Museum ambassadors to spread the word about the Museum's offering. This position plays an important role in stewarding those relationships by overseeing the Museum's $6 million membership program in collaboration with Chief Marketing Officer. The Senior Director develops budget and revenue forecasts and the acquisition, engagement, and retention strategies to meet the annual revenue and sales goals. They serve as both the department leader and an organizational catalyst for change by supporting a data-driven culture, influencing the guest journey from visitor to member to donor, and expanding the membership audience and benefit suite to incorporate digital experiences. In addition, this role helps us achieve our value of increasing community accessibility to the Museum through oversight of free and low cost programs such as the Library passbook program and the Wonderfund initiative. Combined, these efforts present the Museum's value proposition to expand reach, deepen relationships and increase impact with our most important ambassadors.


RESPONSIBILITIES:

  • Developing and stewarding strategic plan that supports the Museum's 2030 vision
  • Creating a new digital membership model that radically expands the scale, audience and definition of membership value
  • Developing and stewarding a customer journey that is inclusive of on- and off-site (digital) engagement
  • Managing annual membership audience of 30,000 - 50,000 households
  • Delivering annual revenue goals of $4 million to $6 million+, approximately 11% of the Museum's operating budget
  • Managing expense budget of up to $1 million
  • Managing staff of up to 5 full time employees
  • Managing conversation rates that deliver 30% of our visitors and $400k in ticket revenue per year
  • Creating and executing approximately 8 member events per year
  • Partnering on 4-6 major digital initiatives per year
  • Managing 300+ participating libraries in the passbook program driving 61k visits and $900k in ticket revenue per year
  • Managing the auto-renewal process to deliver 35%+ renewal rate with over 50% of members enrolled in One Step.
  • Delivering over 1 million emails and 800k direct mail pieces to drive acquisition, retention and engagement.
  • Managing 1-3 volunteers


WORK SCHEDULE:

Tuesday - Saturday, 40 hrs/ week schedule


REPORTS TO:

Chief Marketing Officer


MINIMUM QUALIFICATIONS:

  • Bachelors of Science or Arts degree.
  • 10 or more years of marketing, membership or advancement experience
  • Strong background in membership programs or similar relationship-based marketing/customer loyalty program.
  • Experience developing and overseeing execution of renewal and acquisition campaigns, including mail, email, telemarketing, and digital strategies.
  • Experience with customer relationship management, including fulfillment, stewardship, events, and service.
  • Deep understanding of databases and CRM systems
  • Proven experience using data to drive informed decision making and measurably improve results
  • Experience building segmented membership communication strategies
  • Experience with all aspects of marketing communications, including print, email, and web-based components.
  • Proven ability to develop and manage a budget, forecast sales, and have full responsibility for P&L.
  • Experience managing and providing leadership to a marketing team.
  • Excellent verbal, written, and communication skills.
  • Experience with customer service
  • Creativity, ability to manage projects, meet deadlines, and monitor and evaluate program performance.


STARTING SALARY:

Exempt (Salaried). $121,000 - $126,000 / year


BENEFITS:

Benefits for full-time, exempt (salaried) staff include: free parking, T accessibility, commuter spending account, 23 vacation days, 12 holidays, 10 sick days, medical, dental, and vision insurance, short- and long-term disability, life insurance, retirement and savings plan, health care/dependent care flex spending plan, a Museum Membership, employee discounts, employee referral program, tuition assistance, professional development, direct deposit, free admission, free Duck Tours, discounted movie passes, and much more!

VACCINATION POLICY:

Staff, interns, and volunteers will be required to show proof that they are fully vaccinated against COVID-19 as a condition of employment. The Museum will consider an exemption from the vaccine requirement if they are unable to get vaccinated due to a qualifying medical disability or a sincerely held religious objection. The Museum is not required to provide an accommodation or exemption from the vaccine requirement if doing so would pose a direct threat to others in the workplace or would create an undue hardship for the Museum.


The Museum of Science is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.


No phone inquiries, please. Qualified applicants will be contacted within two to four weeks of initial application.

Museum of Science
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